20 years Anne Kurris

20 years Anne Kurris

When Anne Kurris launched her first children’s collection in the summer of 1998, she didn't expect to be setting new standards in children’s fashion. Daring colour combinations and powerful graphic designs introduced pop art and animal prints to kids’ wardrobes, and her collections quickly found their way to leading department stores in London (Liberty and Selfridges), New York (Barneys), Florence (Luisa Via Roma) and Paris (Le Bon Marché). In 2008 the international breakthrough continued as Anne Kurris’ colourful collections made it to the Emirates.

20 years Anne Kurris

Photo by Ronald Stoops

Graphic design by Elisabeth Mestdagh

20 years Anne Kurris

Despite the brand’s distinctive international appeal this Antwerp based designer still very much prides herself on her Belgian roots. She started out as a graphic designer for Dries Van Noten and the famous Antwerp Six. In 2009 - her brand had just celebrated its first decade - she was asked to contribute her paper dress to the Paper Fashion exhibition curated by the Antwerp Fashion Museum (MOMU). In 2016 MOMU asked her to take part in another exhibition (‘Rik Wouters & The Private Utopia’) alongside an impressive list of influential Belgian fashion designers.

20 years Anne Kurris
20 years Anne Kurris

Photo by Ronald Stoops

20 years Anne Kurris
20 years Anne Kurris
Daring colour combinations and powerful graphic designs introduced pop art and animal prints to kids’ wardrobes

Anne Kurris teaches graphic design at both the renowned Fashion Department of the Antwerp Royal Academy and the Sint-Lucas School of Art, and contributed to ‘Kids Wear’, the leading children's magazine published by international photographer Achim Lippoth, the man behind the brand’s iconic campaign images.

20 years Anne Kurris
20 years Anne Kurris
20 years Anne Kurris
It turns out the secret behind the brand’s success is quite simple: if the customer smiles, the job was well done.
20 years Anne Kurris

Twenty years of design have earned Anne a solid reputation as a trendsetter in kids fashion unafraid of taking a hard look at her brand’s DNA. In 2016 she teamed up with Anouk Robyn, which resulted in a new approach of the brand’s relationship with its customers. Anne Kurris is now more than ever a label that understands children’s apparel and it is run by a woman who played her part in putting Belgian fashion on the map. Despite its worldwide popularity it turns out the secret behind the brand’s success is quite simple: if the customer smiles, the job was well done.

20 years Anne Kurris

Photography by Achim Lippoth, unless stated otherwise